Description

Course Name: Certified Digital Marketing Strategist

Global Occupational Skill Standard – GOSS ID: GOSS/BS/CDMS/V1

Eligibility: 10+2 (Higher Secondary) or Equivalent or minimum 2 years of relevant experience (experience-based learners can directly enroll and certify).

Objective: The Certified Digital Marketing Strategist course aims to develop advanced skills and strategic thinking required to design, implement, and manage comprehensive digital marketing campaigns across multiple channels. The course covers key areas such as SEO, social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, web analytics, conversion optimization, and marketing automation. 

Certification: Within 5 days after Completion of Online Assessment.

Get ready to join the Journey to become a GSDCI Certified Professional  – International Certification and Assessment Body.

Steps to become a GSDCI Certified Professional:

Step 1: Select your certification you want to pursue.

Step 2: Click on get certified tab, new pop up window will open.

Step 3: Click on pay certification fee, you will be redirected to billing details page.

Step 4: Fill your details and click on pay certification fee, You will be redirected to payment gateway, pay fee by any available options like Card(Debit/Credit), Wallet, Paytm, Net banking, UPI and Google pay.

Step 5: You will get Login Credentials of Online E-Books and Online assessment link on your email id, within 48 hrs of payment.

Step 6: After completion of the online assessment, the soft copy of your certificate will be sent to your registered email ID within 5 days.

Assessment Modules:

Module 1: Fundamentals of Digital Marketing: Digital Marketing Overview, Digital Marketing Channels, Customer Journey and Buyer Personas, Market Research and Competitor Analysis, Setting SMART Marketing Goals, Digital Marketing Trends and Ethics.

Module 2: Content Marketing Strategy: Content Marketing Fundamentals, Content Planning and Development, Blogging and SEO Content, Video and Visual Content Strategy, Content Distribution Channels, Measuring Content Marketing ROI.

Module 3: Search Engine Optimization (SEO): SEO Basics and Importance, Keyword Research and Analysis, On-page and Off-page SEO Techniques, Technical SEO Fundamentals, Local SEO Strategies, SEO Tools and Performance Tracking.

Module 4: Pay-Per-Click (PPC) and Paid Advertising: Introduction to PPC Advertising, Google Ads Fundamentals, Social Media Paid Campaigns, Budgeting and Bid Strategies, Ad Copywriting and Design, Campaign Tracking and Optimization.

Module 5: Social Media and Email Marketing: Social Media Strategy Development, Platform-Specific Tactics (Facebook, Instagram, LinkedIn, Twitter), Social Media Advertising, Email Marketing Best Practices, List Building and Segmentation, Email Campaign Automation and Analytics.

Module 6: Analytics, Reporting, and Marketing Automation: Digital Marketing Analytics and KPIs, Google Analytics and Tag Manager, Conversion Rate Optimization (CRO), Marketing Automation Tools and Techniques, Multi-Channel Campaign Management, Data-Driven Decision Making and Reporting.

GSDCI Online Assessment Detail:

• Duration- 60 minutes.
• Number of Questions- 30.
• Number of Questions from each module: 5.
• Language: English.
• Exam Type: Multiple Choice Questions.
• Maximum Marks- 100, Passing Marks- 50%.
• There is no negative marking in any module.

Benefits of Certification:

🌍 1. Global Recognition & Credibility – Stand out worldwide with a certification that opens doors across borders. Trusted by employers, respected by institutions, and recognized in over 100 countries.

📜 2. Quality Assurance through ISO Certification – Certified to global ISO standards, our programs deliver excellence, consistency, and a benchmarked learning experience that speaks for itself.

💼 3. Career Advancement & Employability – Enhances your resume and increases chances of promotions or job offers.

🤝 4. Non-Profit Trust Factor – Certifications from non-profit organizations are mission-driven rather than profit-driven.

📚 5. Access to Verified Learning & Resources – Often includes e-books, mock tests, and online support without hidden costs.

🔍 6. Transparency & Online Verification – Certifications come with a unique Enrolment ID for easy online verification by employers and institutions.

⏳ 7. Lifetime or Long-Term Validity – Certifications usually have lifetime validity or long-term recognition, reducing the need for frequent renewals.